The Chiozza & Turchi soap factory was founded in 1812 in Pontelagoscuro, in the province of Ferrara, an elegant city in the Emilia region, when the Po River marked the border between the Papal States and Austrian Veneto. Pontelagoscuro was then a strategic location for river trade.

Chiozza & Turchi's scented soaps were qualitatively superior to the standards of the time and were exported worldwide: between 1861 and 1911, Chiozza & Turchi received prestigious awards and recognition at national and international exhibitions. "Saunara," as the Ferrara residents called the company, was among the suppliers to the British Royal House during those years.

A cutting-edge industry for its time, by 1871 it was producing seven thousand tons of ordinary soap and over seventy thousand dozen scented soaps, exported worldwide. Following a fire that destroyed the factory and which was immediately rebuilt, the Phoenix was adopted as the company logo. It features prominently in the beautiful, meticulously crafted advertising posters, designed by artists of the caliber of Marcello Dudovich, Adolfo Hohenstein, Luigi Dal Monte Casoni, and Adolfo De Carolis.